Yesterday I attended the launch of the showroom apartment at The Heart residential building at MediaCityUK. It was a beautiful summer’s evening, there was great food, great drinks and a really good vibe buzzing around prospective buyers & interested parties curious to find out a bit more about living arrangements for one of the North West’s biggest and most ambitious projects. The late afternoon began with drinks at the MediaCityUK Marketing Suite (adjacent to The Lowry) and throughout the late afternoon/early evening, guests of the launch were transported by boat across to the showroom apartment on the 19th floor of The Heart residential building. I had a great time documenting the event. The people were lovely, the weather was gorgeous & the atmosphere was buzzing. It’s amazing to think that this time next year the BBC will be in Salford and MediaCityUK will be officially open for business. Here are some photographs from the launch. Enjoy.